Cookie Policy

Cookie Policy for Direct Home Furniture
Last Updated: 23rd November 2024

Introduction

Welcome to Direct Home Furniture's Cookie Policy. By using our website, you agree to our use of cookies as outlined in this policy. This policy explains what cookies are, how we use them, and your rights in relation to their use. We are committed to compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). For more details on how we manage personal data, please refer to our Privacy Policy.

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to improve site functionality, enhance user experience, and provide analytical insights. Cookies allow websites to remember your actions and preferences, such as login details, shopping cart contents, and browsing behaviour, for subsequent visits.

For more information about cookies, visit AboutCookies.org.

Types of Cookies We Use

1. Essential Cookies

These cookies are crucial for the operation of our website. They allow you to browse and use features like shopping carts and secure payment processing. Without these cookies, essential site functions cannot be provided.

• Examples: Shopify cookies for cart functionality and checkout processes.

2. Analytics Cookies

We use Google Analytics to collect anonymised data about how users interact with our website. This includes information such as:

• Pages visited, duration of visit, and navigation paths.
• Browser type, operating system, and device information.
• IP address (anonymised to protect personal data).

This data helps us improve site content and functionality, providing a better user experience. You can opt out of Google Analytics tracking by visiting the Google Analytics Opt-Out Page.

3. Advertising and Tracking Cookies

To deliver personalised ads and measure campaign effectiveness, we use:

• Facebook Pixel: Tracks user behaviour on our site to help deliver targeted advertising on Facebook and Instagram. For more information, visit Facebook’s Cookie Policy.
• Google Ads Pixel: Tracks conversions and helps us retarget visitors with relevant ads. Learn more at Google’s Cookie Policy.

These tools may collect data such as device identifiers, browser type, and actions taken on our site.

4. Functional Cookies

These cookies enhance the user experience by remembering preferences, such as:

• Language settings.
• Previously viewed items.
• Login credentials for registered users.

Third-Party Cookies

In addition to our own cookies, third-party service providers like Shopify, Facebook, and Google may place cookies on your device to enable specific features or functionality. We recommend reviewing their cookie policies for further information:

• Shopify Cookie Policy
• Facebook Cookie Policy
• Google Cookie Policy

Your Rights and Managing Cookies

You have the right to control the use of cookies on our website. You can:

• Adjust your browser settings to block or delete cookies.
• Use browser extensions such as Ghostery to manage cookies in real time.
• Opt out of tracking cookies by adjusting your settings on platforms like Facebook and Google.

Please note that disabling cookies may affect the functionality of our website and limit your ability to make purchases or access certain features.

Legal Compliance

This Cookie Policy is designed to comply with the UK GDPR, the Data Protection Act 2018, and PECR. By using our website, you consent to the processing of data as described in this policy.

If you have any concerns about our use of cookies, please contact us at support@directhomefurniture.co.uk.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our operations. Any updates will be posted here, and where required, we will notify you of significant changes.