Privacy policy

Direct Home Furniture Privacy Policy

Last updated: 01st October 2024

Direct Home Furniture Limited takes your privacy very seriously. This privacy policy is designed to assist you in understanding how we collect and use the personal information you provide to us, and to help you make informed decisions when using our site, products, and services.

The contents of directhomefurniture.co.uk are the service offerings of Direct Home Furniture Limited, a limited liability company registered in England and Wales with company number 13833470. Direct Home Furniture is a UK-based online furniture store. References to “us,” “our,” and “we” in this document refer to Direct Home Furniture and its website directhomefurniture.co.uk.

Registered Address:

Direct Home Furniture Limited
71-75 Shelton Street,
Covent Garden,
London, United Kingdom,
WC2H 9JQ

This Privacy Policy addresses all the requirements set out in the GDPR (General Data Protection Regulation (EU) 2016/679), as well as the UK GDPR. The GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).

Please review this Privacy Policy before using the Website or any services or features offered on or through the site. By using the Website and its services, you agree to be bound by this Privacy Policy. If you do not agree, please do not use the site or its services.

1. Information Collected

Direct Home Furniture may collect certain personal information from you when you register to use the Website, or its services and features. This may include:

  • Personal information (e.g., your name, physical address, email) when needed to send invoices or other documents.
  • Non-personally identifiable information such as your IP address, browser type, operating system, and the domain name of your Internet service provider.

We collect information in several ways, including:

  • Cookies: Text files stored in your browser to retain preferences. Cookies do not contain personal information but may link to personal data if you provide such information.
  • Web Server Logs: Information gathered through cookies and server logs may include the date and time of visits, pages viewed, time spent on the site, and other websites visited before and after ours.
  • IP Addresses: We may collect your IP address for diagnosing server issues, administering our site, delivering web pages, and measuring traffic.

Affiliate Marketing

We may share information with affiliated businesses and other companies for fraud protection and credit risk reduction. Once you are directed to an affiliate's website, Direct Home Furniture is not responsible for transactions made there.

2. Information from Minors

Direct Home Furniture does not knowingly collect information from children under the age of 18. If you believe your child has registered on our site or we have collected information from them, please contact us immediately so we can remove that information from our database.

3. Information You Share

When you communicate with us, such as consulting with our customer service, sending emails, or posting on our blog, the information you share (name, address, email, etc.) will be collected and used as described in this Privacy Policy.

When you join our mailing lists, you choose to provide us with personal data such as your name and email address. You can manage your preferences or unsubscribe at any time by following the links in our emails.

4. Information We Collect

  • Emails: We track how you interact with emails to understand your preferences and improve our content.
  • SMS: By subscribing to our text notifications, you agree to receive automated marketing messages. You can opt out anytime by replying STOP, END, CANCEL, or UNSUBSCRIBE.

5. Information We Share

  • External Processing: We use third parties for services like managing mailing lists, hosting our website, and analysing site usage. These third parties process personal data on our behalf and are required to handle the data in line with this Privacy Policy.
  • Legal Disclosure, Safety, and Security: We may disclose personal data if required by law, to protect the safety of others, or to address fraud and technical issues.

6. Managing Your Data

You have several rights regarding your personal data, including:

  • Right to be informed: This Privacy Policy informs you how we process your personal data.
  • Right of access: You have the right to access a copy of your personal data.
  • Right to rectification: You can request corrections to any incorrect data.
  • Right to erasure: You can request that we delete your data, though certain circumstances may require us to retain it (e.g., legal obligations).
  • Right to restrict processing: You may request that we stop processing your data while retaining it.
  • Right to data portability: You can request a copy of your data and have it transferred to another organisation.
  • Right to object: You may object to the processing of your data.

7. Data Retention

We retain your communications with us for up to six years for business or legal reasons. If you unsubscribe from our mailing lists, we will retain minimal information to ensure you are not contacted again.

8. Third-Party Websites and Links

Direct Home Furniture may link to third-party websites, products, and services. We are not responsible for the content or security of any third-party sites.

9. Changes To This Privacy Policy

We may update this Privacy Policy periodically. Any material changes will be posted on our website.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us via email at support@directhomefurniture.co.uk.